Best corporate hotel loyalty programs in Europe

20 Feb 2024 · 14
A great way to benefit from business travel is through the many loyalty schemes and rewards programs on offer with accommodation. There are lots of hotels all over Europe that offer loyalty points or discounts on their services. Whether it be a free night’s stay to a voucher towards your next stay, there are plenty of deals to seize.
First and foremost, it’s important to check that your company’s travel policy allows the use of loyalty programs and points. However, there are obvious benefits to using these schemes for many businesses—to keep costs low and provide a better experience for employees. 
TravelPerk is a great platform for and it can make saving and redeeming loyalty points easier.
For any business travelers who regularly travel, hotel loyalty programs are well worth using as and when they’re available to your destination. We’ve created a great list of the top seven hotel rewards programs that offer the very best value when booking one of their hotels in Europe.

7 of the best corporate hotel loyalty programs & perks

There are plenty of hotel chains that offer hotel loyalty programs. Below are some of the best hotel loyalty schemes and rewards to be part of and redeem for future travel.

Radisson Rewards

Radisson is one of the world’s largest and most influential hotel groups. It has ten distinctive brands and over 1,2500 hotels in operation around the world. These ten brands include:
  • Radisson
  • Radisson Blu
  • Radisson Collection
  • Radisson Red
  • Country Inn & Suites by Radisson
  • Park Plaza
  • Park Inn by Radisson
Due to its excellence in luxury hotels, it’s garnered a big following of regular guests and new customers. They operate in 120 countries worldwide, and with 600+ hotels in the EMEA region, there’s plenty of choice for even those who are extra picky.
There are many perks to choosing a Radisson hotel, particularly due to their fantastic rewards scheme. The rewards program offers an enhanced experience with all of their hotels across the globe. 
With three membership tiers; Club, Premium, and VIP, members start at Club level and work their way up. The more stays or nights they have in the hotels, the higher they climb up the tiers. 
The best way of getting yourself up the tier system is by applying for a Radisson Rewards credit card. But, what do the membership tiers get you? Here’s a breakdown of each tier level.

Club

This is the base level, but it still puts you at a good advantage compared to staying at another hotel you’ve not visited before. This membership tier gets you a 10% discount on stays, as well as redeeming eight points on each dollar spent to use on free room options. You also get a member-only priority line for faster check-in and check-out and a 10% discount on food and beverages.

Premium

Requires a total of five nights or three stays. All of the benefits of Club are included in Premium but you earn 27 points per each dollar spent. With a free upgrade to the next room category, it’s a great tier that's easily within reach for regular business travelers.

VIP

Platinum is the top tier and requires thirty nights or twenty stays. All of the Premium benefits are included, and you get 36 points towards free stays per dollar spent. There’s also 15% off food and beverages as well as complimentary breakfast for two with each stay and a dedicated 24/7 member service line for good measure.
There are a few added extras to these membership tiers, so here’s a full table breakdown to make it easier for comparison.
Radisson Hotels
Club
Premium
VIP
Nights (for eligibility)
0
5
30
Stays (for eligibility)
0
3
20
Member Only Rate (Save up to 10% on bookings)
Points for hotel stays
8 for every $1
27 for every $1
36 for every $1
Discounts on food and beverages
10%
10%
15%
Priority line
Free room upgrade (subject to availability)
To the next category
To the next category (Suites subject to availability)
Early check-in and late check-out
Discount booster (of up to 20% on your bookings)
My favorite hotel
My favorite hotel: Priority list
My favorite hotel: My favorite room
My favorite hotel: My luggage storage
24h exclusive Premium & VIP Contact Center lines ­
Promotions and Free Nights
Free breakfast for two
Exclusive VIP access

Best Western Rewards

Best Western is a hotel chain that has been around for over thirty years. Their commitment to quality is the reason why they continue to thrive with new and updated hotel brands popping up on the market.
Each Best Western hotel has been given its own personality and provides a warm welcome for its customers, both old and new. The hotels themselves are in a variety of picturesque locations: from sea views to castles and modern listed buildings. 
Whether it’s growing their own food and drink within the grounds or their excellent customer service, there are many reasons to stay with Best Western and try out their rewards program. As a Best Western Rewards member you get the additional benefit of the brand matching the rewards you get with other hotel loyalty programs to ensure you’re getting the best of the best.
Best Western has five membership tiers which are Blue, Gold, Platinum, Diamond, and Diamond Select. Let’s go through them and what’s on offer for each.

Blue

With Blue membership, you don’t need a minimum number of nights stayed. You get access to the exclusive reservation line and the option to pay with points.

Gold

Gold requires five nights and comes with a 10% points bonus. This allows you to build up your points to reach the higher tiers sooner.

Platinum

You’ll get everything that comes with Gold but with a 15% points bonus. You’ll need seven nights to reach Platinum. There are also early check-ins and late check-out. An excellent bonus when you’ve had a busy day of meetings!

Diamond

For Diamond, you’ll need fifteen nights. Extras include 30% bonus points for qualifying nights. This membership level features everything you’d get with Gold and Platinum too.

Diamond Select

The top tier, Diamond Select, requires twenty-five nights or twenty stays. Besides all the other benefits from Blue, Gold, Platinum, and Diamond you get 50% bonus points for qualifying nights. 
Need a reminder of what’s available? Here’s another handy table:
Best Western
Blue
Gold
Platinum
Diamond
Diamond Select
Qualifying Nights
0
5
7
15
25
Bonus Points for Qualifying Nights
10 points per dollar
10%
15%
30%
50%
Points Never Expire
No Blackout Dates
Exclusive Reservation Line
Free Night Redemptions Count Towards Elite Status
Early Check-In / Late Check-Out
Exclusive Member Rates
Pay with Points
Complimentary Water Upon Arrival
500 Bonus Points Upon Arrival

Wyndham Rewards

Wyndham has an incredibly large collection of hotels and places to stay, 55,000 including 9,000 hotels. With 24 brands under the Wyndham Hotel Group, the hotels themselves can be found in 95 different countries
There are 300+ hotels to choose from when it comes to traveling for business in Europe, and the diverse brands available make for a unique perspective when it comes to customer experience.
With only four membership tiers, the opportunity to reach the top is made easy with Wyndham. Here’s what you can get with each level.

Blue

For basic membership, the Wyndham Rewards Blue tier offers quite a few perks. From member savings on bookings to rollover nights that never expire, it certainly provides a lot of membership perks without needing any qualifying requirements.

Gold

As well as offering everything in Blue, some of Gold level perks are preferred room choices, late checkout, and dedicated member services. To achieve Gold status, you’ll need to stay at least five nights.

Platinum

Platinum is the next tier up and comes with all the benefits of Gold. Additional benefits are early check-in as well as additional  Avis and Budget car rental upgrades. There’s also accelerated earning on your points to get to Diamond quicker.

Diamond

At the top, Diamond brings everything from all the other membership tiers. There are also suite upgrades and welcome amenities that you won’t get on the other tiers. You can also give your Gold level membership to one family member or friend once a year. This can be great for occasions when work colleagues are traveling.
There are a few extras that come with each membership level, see below.
Wyndham Rewards
Blue
Gold 
Platinum
Diamond
Nights (for eligibility)
0
5
15
40
Member Savings
Earn Points with go get ’em®
go free® & go fast® Award Nights
Rollover Nights Never Expire
Free WiFi
Dedicated Member Services
Preferred Room Choice
Accelerated Earning
Late Checkout
Early Check-In
Caesars Rewards® Status Match
Avis® and Budget® Car Rental Upgrades
Suite Upgrades
Welcome Amenity at Check-In
Give GOLD
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Marriott Bonvoy

Marriott Bonvoy is the Marriott Group’s loyalty program. The Bonvoy program is a popular choice for those who have a preference for the hotel group in particular. Bonvoy points contribute free stays as well as additional perks like car rentals and paying for airline tickets if you’re a frequent flyer.
There are six tier levels of membership and these are: 
  • Member 
  • Silver Elite 
  • Gold Elite 
  • Platinum Elite
  • Titanium Elite 
  • Ambassador Elite
Here are the various benefits you can get for each level.

Member

The basic member level requires 0-9 nights at one of the Marriott Hotels. The benefits for this tier include free WIFI and member rates exclusively for those at this tier and above. There’s also mobile check-in and mobile key for easy access to the accommodation. Perfect for those late-night business travelers.

Silver Elite

Silver Elite requires at least 10 nights per year. With 10% more points during your stays, it provides the extras you need to climb the membership ladder. There’s priority late checkout and member rates like the basic Member level and unlimited reservation guarantees.

Gold Elite

To achieve Gold Elite status, you’ll need to rack up 25 nights per year. There are 25% more points on stays as well as enhanced room upgrades whenever they’re readily available for you. There are late checkouts too, which is an added bonus after any nights out exploring the surrounding area.

Platinum Elite

Once you’ve stayed at Marriott Hotels for more than fifty nights, you go into the Platinum Elite. There are 50% bonus points when booking stays as well as late checkout. With lounge access and ultimate reservation guarantees, there’s a lot of value to building up a loyalty program with this tier level.

Titanium Elite

One of the top two tiers as part of the loyalty scheme, this one offers a whopping 75% bonus points on stays as well as an exclusive welcome gift to choose from. With lounge access and 4 pm late checkout, this has everything you’d need to get the very best out of the hotel’s amenities when you reach 75 nights at these hotels.

Ambassador Elite

The highest membership tier you can attain with Marriott Bonvoy is the Ambassador Elite. This requires 100 nights and a $23K spend per year. The hotel offers a service called Your24 with this tier whereby you choose when you check in and check out from 9 am to 9 pm.
Marriott Bonvoy
Member
Silver Elite
Gold Elite
Platinum Elite
Titanium Elite
Ambassador Elite
Nights (for eligibility)
0-9
10
25
50
75
100
Stays (for eligibility)
N/A
N/A
N/A
N/A
N/A
$23,000+
Complimentary in-room WIFI
Member rates
Mobile check-in services
Ultimate reservation guarantee
Points bonus
10%
25%
50%
75%
75%
Late check-out
2:00 PM
2:00 PM
4:00 PM
4:00 PM
4:00 PM
Dedicated elite support
In hotel welcome gift
Enhanced room upgrade
Lounge access
Guaranteed room type
48-hour guarantee
Ambassador service
Your24

IHG One Rewards Club

For anyone unfamiliar with IHG Hotel & Resorts, you might be aware of the diverse portfolio of brands they have under the branch of the group itself. These include Holiday Inn, Kimpton Hotels, Crowne Plaza, and Intercontinental Hotels and Resorts to name but a few.
IHG is a good choice for business travelers because you or your employees are likely to have stayed in one of the branded hotels before. IHG has 6000+ hotels globally which means very little chance of sold-out hotels.
There are five membership tiers to access, so here are a few of the benefits that come with each. It’s worth noting you can climb ranks in these membership tiers by staying at the hotel or by earning points.  

Club Member

Club offers the ability to collect both points and miles. With member rates and promotions, as well as no blackout dates for reward nights, there are plenty of benefits considering this is a base-level membership.

Silver Elite

Silver Elite offers all the benefits of Club Member and a few extras like 20% bonus points upon booking a stay, and the benefit that points do not expire. To be able to get to this membership level you need 10 nights. 

Gold Elite

With Gold Elite, you get everything that Silver Elite offers along with extended check-out options, priority check-in, and the points you acquire will never expire. This is great for business trips that might be few and far between for some companies.

Platinum Elite

Platinum Elite offers a great 50% bonus points upon booking a stay along with elite rollover nights to maximize your free stays. With complimentary room upgrades and guaranteed room availability, it’s a handy tier level for those needing last-minute accommodation.

Diamond Elite

Diamond Elite is the highest membership tier and offers a few extras, as well as everything you can expect to get with the lower membership levels. The additional perks are dedicated Diamond support, and the option to choose between a free breakfast, extra points, or a drink or snack upon arrival.
IHG One Rewards
Club Member
Silver Elite
Gold Elite
Platinum Elite
Diamond Elite
Qualified Nights or Qualified Points
10 nights
20 nights or 40,000 points
40 nights or 60,000 points
70 nights or 120,000 points
Earn Bonus Points
20%
40%
60%
100%
Earn Points for Reward Nights and More
No Blackout Dates for Reward Nights​
Points Don't Expire
Rollover Nights for Next Year’s Status
Member Rates
Member Promotions
Reward Night Discounts
Dedicated Diamond Support
Free Internet
Guaranteed Room Availability
72 hrs
72 hrs
Complimentary Upgrades (subject to availability)
Welcome Amenity at Check-In
Points* or drink/snack
Free breakfast, points* or drink/snack
Early Check-In (subject to availability)
Late Check-Out (subject to availability)
2:00 PM
2:00 PM
2:00 PM
2:00 PM
2:00 PM

Hilton Honors

The Hilton Honors is part of the Hilton Hotel Group, which started all the way back in 1925. With 1.2 million rooms worldwide, it’s one of the largest hospitality companies in existence. There are 22 brands, and the hotel group operates in 126 countries, with more than 7,500 properties worldwide.

Member

Basic Member level for Hilton Honors offers digital check-in, the option to choose your own room, and free points towards hotel rooms and travel partners, plus many more! With free WIFI and access to exclusive Hilton Honors experiences, you get a lot for your money with this loyalty program. 

Silver

Silver has 20% bonus points on top of any stays booked to help climb higher up the membership tiers. With fifth nights free for reward stays, you’ll get all the basic perks from Member too with this level.

Gold

Gold ups your bonus points to 80% as well as upgrades for rooms depending on availability. There are also milestone bonuses available at Gold.

Diamond

Finally, Diamond offers executive lounge access, a 48-hour guarantee, and elite status gifting to really add the cherry on top of benefits.
Hilton Honors
Member
Silver
Gold
Diamond
Nights (for eligibility)
0-10
10+
40+
60+
Earn bonus points on stays
20%
80%
100%
Guaranteed Hilton Honors Discount rate
Points toward free hotel rooms, travel partners and more
No resort fees on reward stays
Digital Check-in
Choose Your Room
Digital Key
Free WiFi
Access to Exclusive Hilton Honors Experiences
Guaranteed Hilton Honors Discount rate
All-inclusive Spa Discount
Free bottled water
Fifth night free on reward stays
Elite Rollover Nights
Space-available room upgrades
Daily Food & Beverage Credit (U.S. hotels only)
Milestone Bonuses
Space-available room upgrades
Executive lounge access
Diamond status extension
Premium WiFi
48-hour room guarantee
Elite status gifting

World of Hyatt (Hyatt Hotels & Resorts)

The World of Hyatt hotel collection spans over 1,300 properties across 76 countries worldwide, all operating under the Hyatt brand. This encompasses luxury accommodations in various global destinations such as the United States, Paris, and the Maldives, featuring renowned brands like Park Hyatt, Grand Hyatt, Hyatt Regency, and Miraval. With the World of Hyatt rewards program, you can earn 5 base points (Hyatt points) for every eligible $1 spent on accommodations, dining, remote work services, and more. 
Additionally, members who are part of the American Airlines AAdvantage® rewards can also accumulate points when they fly to their World of Hyatt qualifying locations. 

Member

The Member level is free to join and has no minimum points or stays. By being a member, you’ll enjoy up to 10% savings with the Member Rate, exclusive offers, and rapid points accumulation on stays, dining, spa services, and FIND experiences. 
You’ll redeem points for free nights with no blackout dates starting at just 5,000 points. Plus, you can get a complimentary night after staying at 5 different Hyatt brands. 

Discoverist

As a Discoverist member in the World of Hyatt rewards program you’ll accelerate your journey towards free nights with a 10% bonus points boost on qualifying purchases—ensuring your rewards accumulate swiftly. 
Additionally, you’ll get a complimentary bottle of water in all of your stays, a late checkout at 2 pm, and free premium Internet access.

Explorist

As an Explorist member you receive an impressive 20% bonus points booster, so you can claim the amazing rewards sooner. You’ll experience the same benefits as Members and Discoverist with the added bonus of access to upgraded rooms.

Globalist

For those choosing the Globalist level, they’re in for a treat with 30% bonus points on eligible purchases, room upgrades that include suites, and a luxurious 4 pm late checkout—allowing you to take your time and truly enjoy your stay until the last minute. Additionally, you’ll enjoy Club lounge access or complimentary breakfast
World of Hyatt
Member
Discoverist
Explorist
Globalist
Points Earning
10% Bonus on eligible purchases
20% Bonus on eligible purchases
30% Bonus on eligible purchases
Free Nights
Member Rates
Resort Fees Benefit
Waived on Free Night Awards
Waived on Free Night Awards
Waived on Free Night Awards
Waived on Eligible Rates & Free Night Awards
Small Luxury Hotels of the World Benefits
Premium Internet
Bottled Water
Room Upgrade (as available at check-in)
Preferred room within type booked
Upgraded Room excluding Suites and Rooms with Club lounge access
Including Standard Suites
Elite Check-in
Late Checkout (as available at some locations)
2:00 PM
2:00 PM
4:00 PM
American Airlines AAdvantage® Bonus
Guaranteed Availability
72 hours
48 hours
Club Access or Breakfast
Free Parking on Free Nights
On Free Night Awards
Priority Access to Rooms

How to choose the best hotel rewards programs

When choosing the best hotel loyalty program, it’s worth considering the following factors. Ultimately, if you’re already going to certain hotels out of preference, then this might be an easier decision to make.

Pick hotels you want to stay in

Not every style of hotel is going to suit you for business travel so it’s important to think about what you require and whether the hotel in question caters to your needs. 
There are plenty of other hotels with loyalty programs that are worth checking out. These include World of Hyatt Hotels, Ritz-Carlton, St. Regis, and Accor, to name but a few.

Check that the loyalty programs are valid for your hotel choices

To make use of bonus points, you’ll want to check that the rewards members scheme is accepted at the hotel you intend to stay at. You may find that some locations aren’t included, and this may include some European hotels. 

Determine the right program depending on your business goals

It’s always a great advantage to use the loyalty scheme to benefit your business and its goals directly. You may want to go with Radisson due to their rewards points allocated for booking meetings, or perhaps you prefer those programs that take less time to climb to the top tier like Wyndham Hotels for example.
Whatever your preference, hotel loyalty programs are well worth using when you’re traveling in Europe for business. There are also many hotel credit card options with participating hotels should this be of interest. Be sure to compare them before committing to one or more of the loyalty schemes available. 
Remember—if one doesn’t suit you, there are plenty of others to choose from!
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