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Best corporate hotel loyalty programs in Europe

7 Sep 2021 15 MIN READ

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Best corporate hotel loyalty programs in Europe

A great way to benefit from business travel is through the many loyalty schemes and rewards programs on offer with accommodation. There are lots of hotels all over Europe that offer loyalty points or discounts on their services. Whether it be a free night’s stay to a voucher towards your next stay.

First and foremost, it’s important to check that your company’s travel policy allows the use of loyalty programs and points. However, there are obvious benefits to using these schemes for many businesses—to keep costs low and provide a better experience for employees. 

TravelPerk is a great platform for booking corporate accommodation and it can make saving and redeeming loyalty points easier.

For any business travelers that regularly travel, hotel loyalty programs are well worth utilizing as and when they’re available to your destination. We’ve created a great list of hotel rewards programs that offer the very best value when booking one of their hotels in Europe.

6 of the best corporate hotel loyalty programs & perks

There are plenty of hotel chains that offer hotel loyalty programs. Below are some of the best hotel loyalty schemes and rewards to be part of and redeem for future travel.

Radisson Rewards

Radisson is one of the world’s largest and most influential hotel groups. It has nine distinctive brands and over 1,500 hotels in operation around the world. These nine brands include:

  • Radisson
  • Radisson Blu
  • Radisson Collection
  • Radisson Red
  • Country Inn & Suites by Radisson
  • Park Plaza
  • Park Inn by Radisson

Due to its excellence in luxury hotels, it’s garnered a big following of regular guests and new customers. They operate in 120 countries worldwide, 345 hotels are in Europe alone—so plenty of choice for even those who are extra picky.

There are many perks to choosing a Radisson hotel, particularly due to their fantastic rewards scheme. The rewards program offers an enhanced experience with all of their hotels across the globe. 

With four membership tiers; Club, Silver, Gold, and Platinum, members start at Club level and work their way up. The more stays or nights they have in the hotels, the higher they climb up the tiers. 

The best way of getting yourself up the tier system is by applying for a Radisson Rewards credit card. But, what do the membership tiers get you? Here’s a breakdown of each tier level.

Club

This is the base level, but it still puts you at a good advantage compared to staying at another hotel you’ve not visited before. This membership tier gets you a 5% discount on food and beverages, as well as redeeming points for free room options.

Silver

In order to reach silver status, you need to have nine nights or six stays in a year. They provide 10% off food and beverages as well as extra points for every £1 you spend. There are also useful perks like early check-in, late checkout, and room upgrades that are complementary whenever available.

Gold

Requires a total of thirty nights or twenty stays. All of the benefits of Silver are included in Gold but there are also additional points available for every expenditure. With a 15% discount on food and beverages as well as a welcome gift, it’s a great tier that’s easily within reach for regular business travelers.

Platinum

Platinum is the top tier and requires sixty nights or thirty stays. All of the Gold benefits are included, and additional points are given on top. There’s 20% off food and beverages as well as complimentary breakfast with each stay and a dedicated 24/7 member service line for good measure.

There are a few added extras to these membership tiers, so here’s a full table breakdown to make it easier for comparison.

Radisson HotelsClubSilverGoldPlatinum
Nights (for eligibility)093060
Stays (for eligibility)062030
Member Only Rate (Save up to 10% on bookings)
Points for hotel stays20 for every £122 for every £125 for every £135 for every £1
Discounts on food and beverages5%10%15%20%
Award nights (redeem for free stays no blackout dates)
Partner redemption offers (airline miles and more)
Points + cash (for award nights)
All eligible nights count (points towards Elite status)
Complimentary water
In-room welcome gift
Rollover nights (carry forward)
Points for meetings
Early/Late check-in/check-out
Room availability guarantee72 hours48 hours
Free breakfast
Platinum 24/7 Service Line

Best Western Rewards

Best Western is a hotel chain that has been around for over thirty years. Their commitment to quality is the reason why they continue to thrive with new and updated hotel brands popping up on the market.

Each Best Western hotel has been given its own personality and provides a warm welcome for its customers, both old and new. The hotels themselves are in a variety of picturesque locations: from sea views to castles and modern listed buildings. 

Whether it’s growing their own food and drink within the grounds or their excellent customer service, there are many reasons to stay with Best Western and try out their rewards program.

Best Western has five membership tiers which are Blue, Gold, Platinum, Diamond, and Diamond Select. Let’s go through them and what’s on offer for each.

Blue

With Blue membership, you don’t need a minimum number of nights stayed. You get access to the exclusive reservation line so that you do not have to wait around to book your room.

Gold

Gold requires five nights or three stays and comes with the exclusive reservation line like Blue. You can also get Gold membership when you accrue 5,000 points. With a 10% points bonus, you can build up your points to reach the higher tiers sooner.

Platinum

You’ll get everything that comes with Gold but with a 15% points bonus. You’ll need seven nights, five stays, or 7,500 points to reach Platinum. There are also room upgrades as and when they’re available in that particular hotel. An excellent bonus when you’ve had a busy day of meetings!

Diamond

For Diamond, you’ll need fifteen nights, ten stays or 15,000 points. Extras include a recognition gift or bonus points. This membership level features everything you’d get with Gold and Platinum too.

Diamond Select

The top tier, Diamond Select, requires twenty-five nights, twenty stays or 25,000 hotel points. You’re able to enjoy your current tier too until the end of 2022, and then all memberships above Blue have higher requirements for nights/stays/points eligibility. These are discounts available due to a pandemic.

Need a reminder of what’s available? Here’s another handy table:

Best WesternBlueGoldPlatinumDiamondDiamond Select
Nights (for eligibility)0571525
Stays (for eligibility)0351020
Points (for eligibility)05,0007,50015,00025,000
Exclusive Reservation Line
Points Bonus10%15%30%50%
Room Upgrade
Recognition Gift/500 points
Current tier requirements available until end of 2022

Wyndham Rewards

Wyndham has an incredibly large collection of hotels, nearly 9,000 in fact. With 21 brands under the Wyndham Hotel Group, the hotels themselves can be found in 95 different countries. There are 333 hotels to choose from when it comes to travelling for business in Europe, and the diverse brands available make for a unique perspective when it comes to customer experience.

With only four membership tiers, the opportunity to reach the top quicker is made easy with Wyndham. Here’s what you can get with each level.

Blue 

For basic membership, Wyndham Rewards blue tier offers quite a few perks. From member savings on bookings to rollover nights that never expire, it certainly provides a lot of membership perks without needing any qualifying requirements.

Gold

As well as offering everything in Blue, some of Gold level perks are preferred room choices, late checkout and dedicated member services. In order to achieve Gold status, you’ll need to stay at least three nights.

Platinum

Platinum is the next tier up and comes with all the benefits of Gold. Additional benefits are early check-in as well as additional point spending on Avis and Budget car rental upgrades. There’s also accelerated earning on your points to get to Diamond quicker.

Diamond

At the top, Diamond brings everything from all the other membership tiers. There’s also suite upgrades and welcome amenities that you won’t get on the other tiers. You can also give your gold-level membership to one family or friends once a year. This can be great for occasions where work colleagues are traveling.

There are a few extras that come with each membership level, see below.

Wyndham RewardsBlueGold PlatinumDiamond
Nights (for eligibility)03924
Stays (for eligibility)0N/AN/AN/A
Member savings
Earn points with go get em
Go free and go fast Award Nights
Rollover nights never expire
Free Wifi
Dedicated member services
Preferred room choice
Accelerated earnings
Late checkout
Early check-in
Caesars Rewards
Avis and Budget car rental upgrades
Suite upgrade
Welcome amenity at check-in
Give Gold

Marriott Bonvoy

Marriott Bonvoy is the Marriott Group’s loyalty program. The Bonvoy program is a popular choice for those who have a preference to the hotel group in particular. Bonvoy points contribute free stays as well additional perks like car rentals and paying for airline tickets if you’re a frequent flyer.

There are six tier levels of membership and these are: 

  • Member 
  • Silver Elite 
  • Gold Elite 
  • Platinum Elite
  • Titanium Elite 
  • Ambassador Elite

Here are the various benefits you can get for each level.

Member

The basic member level requires 0-9 nights at one of the Marriott Hotels. The benefits for this tier include free WIFI and member rates exclusively for those at this tier and above. There’s also mobile check-in and mobile key for easy access to the accommodation. Perfect for those late-night business travelers.

Silver Elite

Silver Elite requires at least 10 nights per year. With 10% more points during your stays, it provides the extras you need to climb the membership ladder. There’s priority late checkout and member rates like the basic Member level and unlimited reservation guarantees.

Gold Elite

To achieve Gold Elite status, you’ll need to rack up 25 nights per year. There’s 25% more points on stays as well as enhanced room upgrades whenever they’re readily available for you. There are late checkouts too, which is an added bonus after any nights out exploring the surrounding area.

Platinum Elite

Once you’ve stayed at Marriott Hotels for more than fifty nights, you go into the Platinum Elite. There’s 50% bonus points when booking stays as well as late checkout. With lounge access and ultimate reservation guarantees, there’s a lot of value to build up a loyalty program with this tier level.

Titanium Elite

One of the top two tiers as part of the loyalty scheme, this one offers a whopping 75% bonus points on stays as well as an exclusive welcome gift to choose from. With lounge access and 4pm late checkout, this has everything you’d need to get the very best out of the hotel’s amenities when you reach 75 nights at these hotels.

Ambassador Elite

The highest membership tier you can attain with Marriott Bonvoy is the Ambassador Elite. This requires 100 nights and a $20K spend in 2022. The hotel offers a service called Your24 with this tier whereby you choose when you check in and check out from 9am to 9pm.

Marriott BonvoyMemberSilver EliteGold ElitePlatinum EliteTitanium EliteAmbassador Elite
Nights (for eligibility)0-910255075100
Stays (for eligibility)N/AN/AN/AN/AN/AN/A
Complimentary in-room WIFI
Member rates
Mobile check-in services
Ultimate reservation guarantee
Points bonus10%25%50%75%75%
Late check-out
Dedicated elite support
In hotel welcome gift
Enhanced room upgrade
Lounge access
Guaranteed room type
48-hour guarantee
Ambassador service
Your24

IHG Rewards Club

For anyone unfamiliar with IHG Hotel & Resorts, you might be aware of the diverse portfolio of brands they have under the branch of the group itself. These include Holiday Inn, Kimpton Hotels, Crowne Plaza, and Intercontinental Hotels and Resorts to name but a few.

IHG is a good choice for business travelers because you or your employees are likely to have stayed in one of the branded hotels before. IHG has around 5,994 hotels globally and an eye-watering 884,484 rooms globally. That means very little chance of sold-out hotels.

There are four membership tiers to access, so here are a few of the benefits that come with each. It’s worth noting you can’t climb ranks in these membership tiers by staying at the hotel. You earn points that help you rank depending on how much you spend at their hotels.  

Club

Club offers the ability to collect both points and miles. With dedicated customer service via phone and no blackout dates for reward nights, there’s plenty of benefits considering this is the base level membership.

Gold Elite

With Gold Elite, you get everything that Club offers along with extended check-out options, priority check-in and the points you acquire will never expire. This is great for business trips that might be few and far between for some companies.

Platinum Elite

Platinum Elite offers a great 50% bonus points upon booking a stay along with elite rollover nights to maximize your free stays. With complimentary room upgrades and guaranteed room availability, it’s a handy tier level for those needing last-minute accommodation.

Spire Elite

Spire Elite is the highest membership tier and offers a few extras, as well as everything you can expect to get with the lower membership levels. The additional perks are early check-in options and exclusive Hertz benefits.

IHG ClubGold ElitePlatinum EliteSpire Elite
Nights (for eligibility)N/A N/AN/AN/A
Stays (for eligibility) N/AN/AN/AN/A
Collect Points or Miles
Exclusive Rates (Your Rate)
Dedicated Customer Service Phone Assistance
No Blackout Dates for Reward Nights
Reward Nights Count Towards Elite Status
Free Internet
Extended Check-Out
Elite Members’ Points Don’t Expire
Priority Check-In
Bonus Earnings on Top of Base Points10%50%100%
Elite Rollover Nights
Complimentary Room Upgrades
Guaranteed Room Availability
Exclusive Choice Benefit Upon Receiving Status
Exclusive Hertz Gold Plus Rewards®
Five Star® Upgrade Upon Receiving Status
Early Check-In

Hilton Honors

The Hilton Honors is part of the Hilton Hotel Group, which started all the way back in 1925. With more than one million rooms worldwide, it’s one of the largest hospitality companies in existence. There are eighteen brands, and the hotel group operates in 119 countries, with more than 6,500 properties worldwide.

Member

Basic Member level for Hilton Honors offers digital check-in, the option to choose your own room and free points towards hotel rooms and travel partners, plus many more! With free WIFI and access to exclusive Hilton Honors experiences, you get a lot for your money with this loyalty program. 

Silver

Silver has 20% bonus points on top of any stays booked to help climb higher up the membership tiers. With fifth nights free for longer stays, you’ll get all the basic perks from Member too with this level.

Gold 

Gold ups your bonus points to 80% as well as upgrades for rooms depending on availability. There’s also milestone bonuses available at Gold.

Diamond

Finally, Diamond offers executive lounge access, 48-hour guarantee and elite status gifting to really add the cherry on top of benefits.

Hilton HonorsMemberSilverGoldDiamond
Nights (for eligibility)0-45+20+30+
Stays (for eligibility) N/A N/AN/AN/A
Guaranteed Hilton Honors Discount rate
Points toward free hotel rooms, travel partners and more
No resort fees on reward stays
Digital Check-in
Choose Your Room
Digital Key
Free WiFi
Access to Exclusive Hilton Honors Experiences
Guaranteed Hilton Honors Discount rate
20% Points earning Bonus on stays
Free bottled water
Fifth night free
Elite Rollover Nights
80% Points earning Bonus on Stays
Space-available room upgrades
Daily Food & Beverage Credit (U.S. hotels only)
Milestone Bonuses
100% Points earning Bonus on stays
Space-available room upgrades
Executive lounge access
Diamond status extension
Premium WiFi not included
48-hour room guarantee
Elite status gifting

How to choose the best hotel rewards programs

When choosing the best hotel loyalty program, it’s worth considering the following factors. Ultimately, if you’re already going to certain hotels out of preference, then this might be an easier decision to make.

Pick hotels you want to stay in

Not every style of hotel is going to suit you for business travel and so it’s important to think about what you require and whether the hotel in question caters for your needs. 

There are plenty of other hotels with loyalty programs that are worth checking out. These include World of Hyatt Hotels, Ritz-Carlton, St. Regis, and Accor, to name but a few.

Check that the loyalty programs are valid for your hotel choices

In order to make use of bonus points, you’ll want to check that the rewards members scheme is accepted at the hotel you intend to stay at. You may find that some locations aren’t included, and this may include some European hotels. 

Determine the right program depending on your business goals

It’s always a great advantage to use the loyalty scheme to benefit your business and its goals directly. You may want to go with Radisson due to their rewards points allocated for booking meetings, or perhaps you prefer those programs that take less time to climb to the top tier like Wyndham Hotels for example.

Whatever your preference, hotel loyalty programs are well worth using when you’re traveling in Europe for business. There are also many hotel credit card options with participating hotels should this be of interest. Be sure to compare them before committing to one or more of the loyalty schemes available. 

Remember—if one doesn’t suit you, there are plenty of others to choose from.