In 1776, a Scottish inventor named James Watt created the steam engine. Importantly, it used steam instead of coal to perform its mechanical work. In the 18th and 19th centuries, Britain heavily relied on coal for its energy needs. Coal was and still remains, a finite, non-renewable energy source. That meant that the rate Britain was using coal was unsustainable. The steam engine was supposed to mark an alternative way to consume energy and lessen the strain on the country’s coal supply.Here’s the funny thing, though. The steam engine didn’t decrease the UK’s use of coal. It actually increased it. That’s because of the Jevons Paradox.
Business travel is all about personal connections. It’s about building relationships, sharing expertise, and using what makes us human to do business. The digital and virtual realms are here to support that, not replace it. We’re becoming increasingly more hybrid, in a world where one goes hand in hand with the other.How does that apply to business travel?
Our shift to the virtual world won’t eliminate the need for business travel. If anything, it’ll just make it better and more efficient. As we start navigating travel in the new normal, integrating technology with face-to-face business interaction will become commonplace. After spending a year apart, we’ll all find ways of being more connected both on and offline.So, what might business travel in the new normal look like?